June 6th, 2016
We've all heard the expression: "It takes a village to raise a child". However, I have been thinking a lot lately about the power of community as an entrepreneur.
I was raised in the city and, as a child, I got to know the kids in my neighbourhood but the adults didn't mingle unless their children were friends. You could live three years within spitting distance of your neighbours and never get to know them. They were a mystery-their name, occupation, secrets, aspirations etc.
When I moved to the country, one of the things I loved was the way everyone seemed to know each other. Initially it's challenging because you are an outsider but as people see you around, as you get involved with various groups, as you cross paths, you forge connections and people and places become familiar. You reach a comfort level and a feeling of belonging. My children hate running errands with me because we bump into people I know and I like to chat which prolongs each errand much to their chagrin.
As an entrepreneur, sometimes, your biggest struggle is getting people to try your product or service. Word of mouth is a powerful tool in a rural community but only if someone has tried your services. There are so many expenses involved in starting a business-website, business cards, social media, marketing, inventory, staff, taxes, professional memberships, cell phone and e-mail accounts just to name a few. The advantage of being a part of a small community is you will find that many people are willing to connect you with the right resource and you help each other out.
I have been so fortunate to meet the right people who have connected me to amazing professionals. This past year has been focused primarily on working with children and teenagers within the school system. I was lucky that Mme Graham, then a Grade 3 teacher, allowed me to offer my creativity workshops to her students. Shelley Mitchell connected me to Oxford-on-Rideau Public School when they were searching for someone to run a few after-school art programs in November and December 2014. Tia Akse introduced me to Meredith Luce who became the illustrator of my deck of cards and books. My walking buddy, Chris Turnbull, brought Andrew McManaman, a first-year film student, into my life just when I needed someone to film my workshops. Mandy Moodie at Classic Graphics is super talented and constantly sets up posters or documents for me so they look professional. Maggie Boyer and David Shanahan empowered me to write a bunch of articles on topics of interest to me. Their paper, The NG Times, connected me to this community in a way I had never experienced and, they helped me publish my first book which gave me the confidence to write a second one. Jocelyne Elliott invited me into her Grade 2 class for my Have You Hugged Your Alien? workshop and sang my praises at the parent council. The Parent Council applied for funding so I could develop three workshops to improve communication among family members. The grant was approved and I had the pleasure of meeting so many local parents and children in the process. Bev Illauq invited me to the Catholic District School Board Community Partner Day two years ago. This led to me meeting Michelle Neville who has been a great resource and liaison for me. Anita Mitra, a teacher at the Smiths Falls District High School welcomed me into her High Arts program for a half day stress management workshop with her talented students. The North Grenville Public Library who is hosting my book launch. Jim Beveridge at B&H Your Community Grocer who not only supplies the empty boxes to organize my supplies for workshops but who has also offered to display my books for sale in his store at no cost to me. Are you out of breath yet?
As an entrepreneur, you depend on people to give you a chance, to tell others about your business, to sing your praises and to refer clients to you. You also grow as a business when people use local services and help each other out. I am so grateful to live in a rural community where people promote one another and celebrate each other's successes. Thank you Kemptville for your support and encouragement! I couldn't have made it this far without you.
Anne Walsh
www.artnsoul.org
No comments:
Post a Comment